We had already come up with the brand concept of Every delivery tells a story… The new Knights of Old brochure then gave us the platform to tell some of the stories behind the deliveries.
Careful customer choice allowed us to work with heavy weight brands within industry specific sectors, retail, agriculture, heavy machinery, manufacturing and food
Retail – John Lewis – Multichannel Retailer of the Year 2014 and The Nation’s Best Retailer.
Agriculture – Mole Valley Farmers – The UK’s largest rural retailer.
Heavy Machinery – Tennant – setting the benchmark for sustainable outdoor cleaning.
Manufacturing – Agropharm – Eco-friendly pest control solutions that have minimum impact on the environment.
Food – Carluccios – Opened in 1991 and taken over in 2010 by the Landmark Group.
Media – Penguin Random House – The world’s first truly global publisher.
Usually within logistics marketing collateral is full of trucks and warehouse space. The Every delivery tells a story… campaign allowed us to open up the use of imagery beyond the expected. Photographs were specifically chosen for impact and to show the scope of what Knights of Old are able to offer.
The branding campaign was so strong that we were albe to use it as the basis for an exhibition stand at MultiModal, a company video, a new website and a company presentation.